Brand guidelines · v0.1 · Sep 2026
asanloan.com brand
The identity system for asanloan.com — logo, colour, type and stationery, and how to use them together.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “a” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxThe straight way to a better deal.H2 · 36pxThe straight way to a better deal.H3 · 24pxThe straight way to a better deal.Body · 17pxThe straight way to a better deal.Caption · 13pxThe straight way to a better deal.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@asanloan.com
www.asanloan.com
Founding Team
asanloan.com
hello@asanloan.com · www.asanloan.com
www.asanloan.com
Explorations
Alternative wordmark directions considered for asanloan.com. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.